About us

Our history

The company was founded in 1996 to meet the customers’ requirements so to receive original spare parts with better ways and shorter times than the standard offer.

A path built on the decades of Piero Zanoni’s experience in the ceramic sector, the pioneering attitude of the sons Gian Luca and Paolo, respectively a management engineer and mechanical one.

Today the vision that drives INTER SER choices is to establish an ever closer collaboration with its international customers and partners in the Sassuolo district in order to create solutions that fully meet the challenges of the business.


INTER SER becomes a strategic business partner for 23 tile manufacturers among the 25 most important in the world.

A new branch in the United States opens: INTER SER U.S.A.

The administrative headquarters of INTER SER is in Vercelli, between Milan and Turin, while the warehouse and the logistics department are based in Sassuolo (MO), the center of the Italian ceramic industry.


Eolo, the strength of the air.

Digital printing for decoration spreads. In order to better operate with this new technology it is necessary to provide the cooling of the tiles before printing. The network built between INTER SER, customers and suppliers sort the solution out: its name is Eolo and the air is its strength. Read the story


the reds arrive

Customer service, marketing, technical and logistic areas are improved with the expansion of the workforce.
The network with customers and suppliers consolidates more and more: we work together on the spare parts: "the reds", read the history of the belts.
INTER SER starts operating in new important markets including Brazil.


Reliability that becomes firmer

Profits reinvested in the company bring the share capital of INTER SER from 10,000 euros to 500,000 euros. The company becomes an even more reliable partner from the point of view of financial soundness.


The concrete value of the business partner

Alongside the traditional business of original spare parts, the collaboration with the best mechanical workshops in Sassuolo begins to offer to the customers innovative machines that are easy to use and designed to solve critical situations.

INTER SER becomes a business partner for its customers, sharing their needs with the manufacturers of the Sassuolo district.


The family widens

The previously existing "family" company structure (s.r.l.) takes a largely operational corporate form in a joint-stock company (s.p.a.).


The value of sharing

The first foreign branch opens: INTER SER de MEXICO SA. de CV.


Made in Italy, ready for export

INTER SER operates worldwide thanks to the support of local agents and distributors, the turnover and the number of customers increase in triple figures.
From these first steps the company begins to trace the path that will lead to export the 100% of the turnover. A further value as a support for Italian partners looking for specialization in foreign markets.


Young pioneers

Gian Luca e Paolo, in 1998, expanded their business operations in new markets such as Far East, Middle East, Africa and the United States, obtaining an extremely positive feedback from the market.


The experience that becomes a business: INTER SER is born

Piero, during his long lasting activity, has collected excellent results in terms of trust in some countries of South America. From here, INTER SER begins to concentrate its activity.

Eolo, the God of winds

Air is its strength, production speed is your result.
Read the story about the machine that supports the fastest production lines in the world.

Read more

22 October 2018

National Ceramic Industries group chose I-NKFILLER. The smart ink lands in South Africa.

Read More >

What's new

27 April 2018

INTER SER SPA and I-TECH SRL strengthen their commercial partnership.

Read More >

31 March 2018

INTER SER celebrates 20 years of success and offers a dedicated Welfare program to the entire staff to thank them.

Read More >

Need our help?

We can’t wait to listen to you. Let us know how may we help to boost your business.

Contact us