“Help me!” A true story

Readiness is being in the right place, at the right time with the right solution.
Read what it can occur when the right place is the whole world.

The story at a glance

Often, being ready means arriving at the right moment with the solution. The customer asks and the supplier, at the right time, solves.
But when it comes to a territory as wide as the world, the concept of “right moment”, it could be relative. In Malaysia the right time to have spare parts is Christmas Eve.

“I always wondered how many festivities there are across the world. Since several years I have been travelling high and low across the planet, INTER SER is present nearly at every latitude, and every culture I came across to has its own commemorations, ceremonies, national days. I never thought about counting them all or writing them down somewhere.”

Gian Luca Zanoni
CEO and owner of INTER SER.
Gian Luca Zanoni


I think it is fair to allow ourselves to a break from work, sometimes. Each of us “obeys the Sabbath” in his own way, with family, on vacation, exploiting the most of his free time for his passions. When you deal with such a wide market as the whole world, for a company like ours, it is not easy to take into account the festivities of our customers. Otherwise, it can happen that “at home” everybody is celebrating, but this does not happen in your customer’s “home”.

The problem

The festivities are different for most of the countries in which INTER SER works, Christmas, for example, in neighbouring Morocco is not holiday period.

In Malaysia as well the Nativity is not considered as a public holiday. Just in the Christmas period, we received an email from a customer with the subject “Help Me”.

It comes from a customer in Malaysia, a company that relies on us since long time. The request for help concerns the need to receive a spare part.

The risk is having to stop the lines until after the end of the year causing a stop of the production really too expensive.

In fact, the piece is made in Italy and the holiday season does not allow to guarantee shipments and transports as during the rest of the year.

The Solution

Doing some research among our suppliers we find out that the piece in question is made by an Italian manufacturer we trust and it is ready.

Furthermore, it is also available at its factory. Despite this, the difficulty of shipping during the holidays remains.

INTER SER and its partners know, however, the importance for each customer to be able to be always operational. We then settle with the manufacturer, we go to collect the piece and we take care of shipping it ensuring the arrival of the material in within the promised time.
It wasn’t easy but with the right amount of reactivity everything went well. We can say that Christmas was good also in Malaysia.

Gian Luca Zanoni

CEO and owner of INTER SER.

The key point of his business attitude are:

  • To instil confidence and trust to the working team.
  • To enhance value, from the suppliers towards INTER SER clients, building the network.
  • To find solutions for the customers’ problems.

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